LatentView Analytics (LatentView), a leading predictive analytics and decision management services firm, has announced the launch of Bidwiser, its patent-pending pay-per-click keyword bid optimization platform that allows companies to maximize returns on their search marketing spends.
“With proven expertise in data analytics, we realized the value of leveraging data algorithms in pay-per-click search optimization. We are delighted to help companies create more effective marketing campaigns with Bidwiser.”
LatentView’s first product offering, Bidwiser combines big data, machine learning and search marketing expertise to help marketers:
- Efficiently manage a large portfolio of keywords across multiple campaigns and ad platforms
- Place the most optimal bid for keywords based on their worth, to help meet or exceed marketing campaign goals
- Unlock the potential of a marketer’s “long tail” keywords
Unique in its portfolio-based approach, Bidwiser’s algorithms analyze data feeds from multiple data sources, using modeling techniques that take into account historical transactions, semantics, landing page and product & offer inventory features to predict the optimal bid.
LatentView is the only data analytics company to offer this type of product right now. With this launch, the company is one step closer to realizing its vision of delivering analytics along with data and software for optimal business impact.
“Bidwiser is entering the market at a time when ecommerce companies and brands are increasingly challenged to drive revenue, generate more leads and capture the attention of a digital audience that is easily distracted,” said Venkat Viswanathan, Founder and CEO of LatentView. “With proven expertise in data analytics, we realized the value of leveraging data algorithms in pay-per-click search optimization. We are delighted to help companies create more effective marketing campaigns with Bidwiser.”
LatentView worked with an ecommerce company for Bidwiser’s pilot project, in which Bidwiser was fully integrated with the company’s existing systems and tens of millions of keywords were scored every day. The pilot found a 25 percent increase in net revenue from search engine marketing spends; flexibility to introduce new variables as well as automated and ‘fresh’ bids for keywords every day. Additionally, the pilot observed that there was no cannibalization or reduction in quality of traffic.
To learn more about Bidwiser, please visit http://www.bidwiserapp.com or follow Bidwiser on twitter @bidwiserapp
About LatentView Analytics
LatentView provides predictive analytics services focused on data analysis and modeling that helps with decisions around marketing, risk and customer management for consumer intensive businesses. LatentView effectively blends business knowledge, expertise in quantitative methods, and data management to derive actionable insights for effective decisions. For more information about LatentView, please visit www.latentview.com, follow us on Twitter @latentview or connect with us on LinkedIn.
Register for our upcoming events:
- Join the Grand Finale of Intel Python HackFury2: 21st Oct, Bangalore
- WEBINAR: HOW TO BEGIN A CAREER IN DATA SCIENCE | 24th Oct
- Machine Learning Developers Summit 2020: 22-23rd Jan, Bangalore | 30-31st Jan, Hyderabad
Enjoyed this story? Join our Telegram group. And be part of an engaging community.
Provide your comments below
What's Your Reaction?
Bhasker is a Data Science evangelist and practitioner with proven record of thought leadership and incubating analytics practices for various organizations. With over 16 years of experience in the area of Business Analytics, he is well recognized as an expert within the industry. Earlier, Bhasker worked as Vice President at Goldman Sachs. He is B.Tech from Indian Institute of Technology, Varanasi and MBA from Indian Institute of Management, Lucknow.