Manthan strengthens Strategy with AWS


Manthan logo analyze decide doManthan, the world leader in Big Data Analytics has begun this new year by strengthening its cloud product offerings on Amazon Web Services (AWS) to bring their customers an unmatched cloud advantage. Manthan’s partnership with AWS, goes back several years, and it is currently an AWS Advanced Technology Partner in the AWS Partner Network.


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Leveraging AWS, Manthan has drawn a comprehensive cloud strategy that includes optimized data warehouses, enhanced data management and algorithms, real-time analytics and augment data security.

Jay Nayak, VP of IT at Charming Charlie, told us, “In today’s fast changing and dynamic market, analytics plays a critical role in our ability to keep ahead of fashion and consumer trends. Partnering with Manthan for our Cloud strategy has helped extend the reach of analytics within the organization. Now, every decision maker has access to sophisticated analytics and actionable insights, at all times.”

As a part of this cloud strategy, Manthan has migrated its reference cloud production stack to Amazon Redshift. Consequently, experiencing a 60% reduction in operating costs, while also optimizing performance and scalability in terms of data and users.

Moreover, It has optimized its products to run on Amazon Elastic Map Reduce (Amazon EMR), giving an edge to both data management (ETL now runs 75% faster) and algorithms (such as recommendation engines running on Spark).

Furthermore, It’s pre-built machine learning algorithms runs not just on sampled data sets, but also on large volumes of historic data for precise insights at an optimized cost and time. Additionally, Manthan plans to ingest real-time events with Amazon Kinesis more efficiently whilst also serving real-time dashboards on demand.

With Customer Analytics, Retail Analytics and Supplier collaboration solutions running on AWS, and the giving the ability to make changes on the move, Manthan’s customer experience remains an unmatched competitive advantage.

Besides, data security and privacy prevails to be a top priority. For which Manthan has ensured that all its customers will have their data fortified within Amazon Virtual Private Clouds (VPC) and private subnets configured on strict Network Access Control List (ACL) and security rules. Likewise, the highest level of data security is also maintained through strong data encryption for data in transit or at rest.

Hence, the need for advanced, predictive and real-time analytics is prompting businesses to look for quick and easy analytics capabilities for enterprise-wide BI. Leveraging AWS allows for much faster, simpler, and more cost effective BI compared to traditional solutions.

In fact, many of Manthan’s clients have been reaping tangible benefits with the innovative cloud solutions the company has rolled out. Decreased historical data load times combined with a reduction in ETL times ensures that the clients have reduced deployment times by over 30-40%.

Atul Batra, CTO, Manthan, commented, “With the onset of the digital analytics era, we had anticipated that the market would require reduced cost of ownership and bare minimum infrastructure cost, in order to gain analytics capabilities. We enhanced our offerings accordingly and have been early adopters of the cloud strategy for analytics solutions. Our goal is to overcome all barriers to the advanced analytics journey of our customers.”

Adding another feather to its hat, Manthan will also have a major presence at the the National Retail Federation (NRF) Convention & Expo in January 17-20, 2016 in New York. Meet Manthan’s Analytics experts at booth #3751 at Jacob K. Javits Convention Center, New York.

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Apoorva Verma
As the Content Strategist for Analytics India magazine, Apoorva takes care of editing & writing articles, covering analytics news, taking interviews and managing the social media marketing.

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