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Meritus is the Analytics and Business Intelligence Centre of Excellence (ABICE) set up by the WPP Group, the world leader in marketing communications services

Meritus services are focused on improving "Marketing Effectiveness” for clients globally. Services include marketing data management that helps in providing a view of all marketing KPIs and underlying investments; building statistical models; and dashboards for marketing decisions enabled with robust process frameworks and technology that deliver long term business value to our clients. 

Partial list of our services include

  • Market ROI Solutions (Market Mix Models)
  • Category Forecasting
  • Portfolio Allocation and Optimization
  • Promotion Effectiveness Evaluation
  • Demand Curve Analysis
  • Price Analysis
  • Response Models
  • Segmentation
  • Visual solutions for Big Marketing Data

Meritus offers

  • faster time lines for go-to-market strategy
  • Best value in terms of capabilities & costs
  • Unparalleled experience working with Global companies across multiple geographies
  • Proven results, supported by client relationships that extend beyond 6 years
  • Our Benchmarks to understand the results from modelling and place them in context
  • A time tested “analytical process” to get the best measurable results from data.

 In the last 12 months alone, Meritus engagements with clients include over 200+ brand/market focused ROI analysis and recommendations. Our engagement models and wide range of capabilities suit multiple needs of our clients. 

Reach out to us. We will sweat your data to empower you with decision making power that you did not even suspect existed.


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Venkatesh Juloori


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