Microsoft Introduces GPT-4 in Azure OpenAI Service

Users can start applying for access to GPT-4 today. 
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Microsoft today announced that it will be making GPT-4 available in preview in Azure OpenAI Service. The company said that customers can start applying for access to GPT-4 today. 

With this, Microsoft looks to offer its Azure customers access to advanced AI models, including the likes of GPT-3.5, ChatGPT, and DALL.E 2, alongside providing Azure AI-optimised infrastructure, enterprise-readiness, compliance, data security, and privacy controls, along with many integrations with other Azure services. 

Here’s a quick glimpse of its pricing, effective from April 1, 2023:

8k context$0.03 per 1,000 tokens$0.06 per 1,000 tokens
32k context$0.06 per 1,000 tokens$0.12 per 1,000 tokens

Some of the customers leveraging GPT-4 on Azure OpenAI Service include Epic Healthcare, Coursera, and Coca-Cola among others. Mustafa Furniturewala, senior vice president of engineering at Coursera said that it is using Azure OpenAI Service to create a new AI-powered learning experience on its platform, enabling learners to get high-quality and personalised support throughout their learning journeys. 

Lokesh Reddy Vangala, senior director of engineering, data and AI at The Coca-Cola Company, said with Azure Cognitive Services, they have harnessed the transformative power of OpenAI’s text and image generation models to solve business problems and build a knowledge hub. 

Read: Top 6 Use Cases of GPT-4

Microsoft, in its blog post, said while the new Bing and Microsoft 365 Copilot is powered by GPT-4, the new announcement will allow businesses to take advantage of the same underlying advanced models to build their own applications leveraging Azure OpenAI Service. 

The company also said that this new offering would allow bot developers to create virtual assistants in minutes using natural language with Copliot in Power Virtual Agents. It believes that with GPT-4 in Azure OpenAI Services, companies can streamline communications internally and with their customers. It claimed that this model comes with additional safety investments to reduce harmful outputs. 

Backed by the supercomputing and enterprise capabilities of Azure, Microsoft believes that companies of all sizes can deploy language models into production using Azure OpenAI Service. It said that by using its solutions companies can improve customer experiences end-to-end, summarise long-form content, help write software, and even reduce risk by predicting the right tax data. 

Last week, Microsoft announced the launch of Microsoft 365 Copilot, an AI-powered assistant that aims to transform the way of working. The new tool is built on large language models (LLMs), including OpenAI’s GPT-4, combined with Microsoft Graph data. It is integrated into Microsoft 365 apps such as Word, Excel, PowerPoint, Outlook and Teams.

A few days before that it also announced the launch of Microsoft Dynamics 365 Copilot, touted to be the world’s first copilot in both CRM and ERP. 

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Tasmia Ansari
Tasmia is a tech journalist at AIM, looking to bring a fresh perspective to emerging technologies and trends in data science, analytics, and artificial intelligence.

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