Microsoft Unveils World’s First AI Copilot for CRM and ERP in Midst of Legal Battle

Satya Nadella believes that Dynamics 365 Copilot will transform every business process and function with interactive AI-powered collaboration.
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Microsoft today has announced the launch of Microsoft Dynamics 365 Copilot, touted to be the world’s first copilot in both customer relationship management (CRM) and enterprise resource planning (ERP). 

In its blog post, the company said that the platform enabled AI-powered assistance for business functions. Also, it enables companies to automate huge and burdensome tasks such as notetaking and manual data entry. 

Satya Nadella believes that Dynamics 365 Copilot will transform every business process and function with interactive AI-powered collaboration.

Key features 

The new release includes integration of AI in Microsoft Teams, Viva Sales for enabling sales copilot in Microsoft 365, and integration of AI tools into the Power Platform. 

Dynamics 365 includes installation of Copilot in Customer Service for delivering contextual answers using AI in both chat and email for quick answers. Moreover, with Copilot in Customer Insights and Marketing, marketers will be able to simplify their workflow for content creation, audience segmentation, and data exploration.

By utilising the Copilot feature within Dynamics 365 Business Central, the process of generating product listings for online commerce is significantly streamlined. Within seconds, users can create engaging and persuasive product descriptions for their online storefronts by incorporating various attributes such as size, colour, and material.

Hits Legal Roadblock 

The new release comes in the backdrop of a class action lawsuit filed against Microsoft, OpenAI and GitHub for scrapping the licensed code to build AI-powered Copilot in November. This has become one of the worst nightmare for the company where they are desperately looking to escape – asking the court to dismiss a proposed class action complaint, as reported by Reuters

Because of these roadblocks, many IT and technology companies are sceptical of using Copilot. In our interview with the VP of data strategy and AI at Infosys, Gary Bhattacharjee, told AIM that code IP is a challenge that needs to be addressed. He said that GPT is trained with everything they could find on the internet, including open-source codes. “Different people have different perspectives on it,” he added. 

Read: Why Indian IT Prefers CodeNet over GitHub Copilot

The popularity of Microsoft’s Github Copilot continues to grow as it is now writing 46% of the codes for developers, which is a substantial increase from 27% in June 2022. Moreover, with the introduction of “Copilot for business,” the platform is now available for business use as well. Despite its success, the platform may face competition from IBM, a legacy tech company in India, in terms of IT automation.

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Mohit Pandey
Mohit dives deep into the AI world to bring out information in simple, explainable, and sometimes funny words. He also holds a keen interest in photography, filmmaking, and the gaming industry.

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