Microsoft’s Attempt to Take on Google Search, Adds ChatGPT to Bing Search

Microsoft is set to integrate OpenAI’s much-talked-about ChatGPT in their search engine Bing by the end of March 2023. The tech giant bets big on posing a threat to Google search. 

The new addition is expected to generate more human-like answers instead of links to information which Bing‘s biggest tech rival Google does. Although Google has a wider framework for answers, its ‘Knowledge Graph’ (a knowledge base that Google uses to offer instant responses) is regularly updated from the web crawls and user feedback. 

Google is known to use different large AI language models like Switch Transformer and GLaM to improve its search engine. But it does not plan to work on its own ChatGPT because of “reputational risk” as it comes with biases and factual errors. 

In 2019, Microsoft invested $1 billion in OpenAI 2019; and has an exclusive license to use its text generator AI GPT-3. Microsoft has also added DALL-E to its Office suite. 

Large language models (LLMs) from OpenAI’s GPT-3.5 architecture serve as the foundation for ChatGPT. In addition, it is ramped with both supervised and reinforcement learning methods. But it still lacks real use cases. It can only respond based on what it has learnt from the pre-trained data, and its knowledge is restricted until Q3 2021. It also has the problem of giving incorrect answers and racial bias, among others.