OnMobile Global Limited, a Bengaluru-based mobile entertainment company, has announced the investment of ₹5.4 crores (approx) in rob0. With this, OnMobile will hold a 25 per cent stake in the AI-based analytics organisation rob0. 

“We couldn’t have hoped for a better partner than OnMobile to help rob0 embody its vision and become an essential solution for game developers. We are thrilled to bring our expertise and participate in the success of OnMobile’s new gaming offer,” said Richard Rispoli, co-founder and CEO of Technologies rob0.

rob0 offers SDK to allow video game developers to gain insights on how the users are interacting with the game. This will help developers to understand the behaviours of the gamers, thereby assisting them in optimising the games with a clear goal in mind. rob0 utilises cutting-edge technologies such as machine learning to deliver insights into the data extracted from the games while users play. It reduces the time taken by traditional methods, where game developers used to check hours of footage to evaluate the gamers behaviours.

As per OnMobile, the investment will allow rob0 to accelerate its growth as the most innovative AI-powered visual retention analytics solution for video game developers. “We are excited about this strategic investment. The combination of OnMobile and rob0 will provide immediate business value and will be the springboard to our enriched mobile gaming offering. In addition, it will bring tremendous value to game developers wanting to make their games highly engaging to end-users,” said Francois-Charles Sirois, chairman and CEO, OnMobile.

AI has been taking the gaming industry by storm as the use cases of AI in game development, and optimisation has seen a huge rise. rob0 is one such company that is helping developers by increasing their understanding of the game like never before. The investment will further assist the company in trailblazing in the gaming industry.