Salesforce plans to release an NFT Cloud, as the company sees an immense opportunity to bring the technology into enterprise software. The announcement was made at a private event by Marc Benioff and Bret Taylor, the co-CEOs of Salesforce.
Salesforce wants to offer a service for artists to create content and release it on a marketplace like OpenSea. Salesforce could possibly integrate the tool into its own ecosystem where transactions can be managed. A marketplace owned by Salesforce would possibly reduce the dependency on OpenSea.
Leading brands will search for utility through NFTs. Organisations will find NFTs more appealing once they move out of the novelty phase, Mathew Sweezey, Director of Market Strategy at Salesforce said.
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NFTs, tokens, and other crypto-based assets could also be distributed as part of innovative loyalty programs where customers become stakeholders. Homes, cars, luxury goods, can now all be tied to distributed systems of record that guarantee authenticity, linked to a historical value chain, providing individual ownership without any centralised group facilitating each transaction. The value proposition changes from one of consumption to that of ownership. For customers, this becomes not only a matter of spending but also investing in brands, said Brian Solis, VP, Global Innovation Evangelist, Salesforce in a blog post.