SAP SE has acquired search-driven analytics startup Askdata. This acquisition will help the German multinational company help organisations make better-informed decisions by leveraging AI-driven natural language searches. SAP’s users will now be able to search, interact and collaborate on live data to maximise business insights.

“The data and analytics market is evolving, and it is imperative that we provide simpler user experiences that will empower casual users to be able to make data-driven decisions independently. The ability to cater to a wide range of user profiles will be the primary driver of data and analytics adoption. Askdata provides SAP with a path to lead this transition to the benefit of our customers,” says Irfan Khan, president and Chief Product Officer of SAP HANA Database & Analytics, SAP. 

Askdata applies cutting-edge artificial intelligence technology to answer any data question with a simple search. As a result, users can interact with data in a simpler way without having to learn a self-service analytics product, enabling them to extract maximum value from data quickly.

Askdata’s IP will become part of the SAP Business Technology Platform and contribute to a next-generation lightweight analytics experience for SAP Analytics Cloud solution customers and line-of-business applications. SAP and Askdata have not disclosed the purchase price or other financial details of the transaction.