Marketing Futurist: A Superhero Who Juggles Data Analysis, Behavioral Sciences & Creativity

An advertising creative head, a behavioural scientist and a data analyst walk into a bar… Alas!  Jokes of this kind might no longer be relevant or spoken about by today’s standup comedians. Why? Because all three of the above ‘roles’…

Mad Men Reinvented: Dynamic Creative Optimisation Is Reimagining Advertising In The AI Era

So far the role of artificial intelligence has only been that of an assistant to human creativity. Today, new and improved AI-based tools like those of Adobe, are invigorating artists by providing a platform to visualise every idea that inspires…

Coca-Cola Leans On Data Analytics & AI For Deeper Industry Insights

Coca-Cola, one of the biggest companies in the world, is the poster child to show how big data analytics can be used to optimize marketing. It is not only one of the biggest companies in the world, but also, arguably,…

Unified Marketing Models: Jointly optimising Advertising Efficiency And Effectiveness

Half the money I spend on advertising is wasted; the trouble is I don’t know which half – John Wanamaker (1838-1922), a pioneer in introducing department stores Advertising efficiency and effectiveness is a subject that has long engaged marketers. The…

More than 1,00,000 people are subscribed to our newsletter

Subscribe now to receive in-depth stories on AI & Machine Learning.