The investment market has gained tremendous popularity over the past couple of years. However, the investment population is not much big and that is because of the age-old practices that conglomerates follow. Another major reason is the emotional aspect \u2014 when making an investment, people look at the stock, not the money. \n\nEmotions play a major role in the way we make investments. We tend to choose things that we are emotionally connected with; however, that shouldn\u2019t be the case in buying stock market. In investing, people tend to make decisions for many different reasons; however, \u00a0whether it's based on stock analysis, detailed reports, or what they ate for breakfast that morning, there is always emotion involved. But that shouldn\u2019t be the case all the time \u2014 especially in investing. Why? The stock you love might not give you the profit you seek, or you might even end up losing a significant of money. \n\n\u201cThe investment market is more or less an area that runs on high emotions. It might sound contradictory to the stringent and regulated nature of the market, but it is the truth!\u201d said Sumit Chanda, Co-founder of\u00a0Jarvis, during an interaction with Analytics India Magazine. \u201cWhich is why only 2% of the entire investing population makes money and around 98% of people end up losing money. If one looks into the deeper aspect of this, 2% of the population uses logic and a very practical approach.\u201d\n\nThere are many instances when people have made some of the worst investment decision just because they had an emotional thought at the back of their head. But today, technology has evolved to a great extent, and technologies like machine learning, artificial intelligence can help you make the correct investment. \n\nThe Rise Of The Machines \n\nThe use of technology in investment, not something really new. Over the years, the computer algorithm has helped a lot of investors make investments in hedge funds. According to a source, 25 best-paid hedge fund managers pocketed $13bn in 2015, it was a sum that exceeds the gross domestic products of many nations. And interestingly, most of the big winners relied more than ever on algorithms to make their money.\n\nThe critical thing in investing is being able to gauge confidence in the market or certain asset values. And this where computer algorithms come into the scenario. An investor cannot do historical research of a particular stock, but the algorithm can and that makes it easier for an investor to make a decision. \n\nAnother example of technology being used in the investment sector is \u201crobo-advisors\u201d. As people seek low-cost, automated investment opportunities, Robo-advisors have become really popular. They are basically investment platforms that use technology like ML and AI to help investors with their money. One just needs to fill some details such as personal information, investment goals and risk tolerance. After that, the platform curates a customised portfolio for the user and manage it. There are platforms available that also give the user access to wealth management services.\n\nHow Does Machine Learning Do It \n\nToday, these sought after technologies like ML and AI are making a huge impact on the investment sectors. From interpreting human behaviour to making a decision, the financial sector is working day in and out to make the most out of AI and ML \u2014 machine learning algorithms are making better financial decisions by eliminating the emotional aspect. \u00a0\n\nEach consumer is unique in terms of making investments \u2013 it could be the difference in their sector preferences, market cap, the amount of money to be invested, risk profile etc. Thus, a singular strategy may not necessarily work for all consumers. And this where machine learning come in. \n\nA machine uses necessary sets of information and with the help of complex algorithms, it generates a customised portfolio for all consumer. Talking about data collection to curate customised portfolio, many companies rely on the consumer itself, while there are many other companies that keep a close track of the entire industry. Also, not to mention, this customised portfolio is as good as a model portfolio as it takes into account multiple parameters and is not a result of an emotionally induced decision. So, basically, it is the machine that is explaining to the consumer when to invest or buy or sell the stock, ensuring that the consumer makes doesn\u2019t make a wrong move.\n\nOutlook\n\nThere is a tremendous amount of data that is present and year by year, it is just getting bigger. Many industries across the world have taken a significant step to make use of the data to grow their business. And now, the investment sector has also entered the arena. Having technologies like AI and ML, the sector is going through an incredible transformation, making investment easy, interesting and risk-free. If you are an investor who still follows the traditional methods, it is high time that you switch to computer algorithms because the way technology is evolving, soon the investment sector will rely completely on technologies like AI and ML.