Hyderabad-based startup eKincare received a funding of $1.5M today from prominent investor firms such as Venture East, Eight Roads, Touchstone Equities, Endiya Partners and included Padmashri awardee BVR Mohan Reddy in the investing round. The startup provides a personal AI assistant that captures users\u2019 medical data such as physical records and health history thereby suggesting personalised health improvements to promote a healthy lifestyle.\n\n \n\nIt is India\u2019s first healthcare startup that provides medical support and is backed by Fortune 500 companies such as Unilever and Barclays among others. The company has already integrated with various partners over 2000 locations in India to offer its solution. eKincare\u2019s success can be attributed to the fact that it is disrupting the way \u2018employee health spends\u2019 are perceived in organizations across India. It has been able to do so by an extensive use of technologies like data science.\n\n \n\nFounder & CEO, Kiran Kalakuntla said, \u201cWe have seen a lot of interest from corporates to leverage our platform for their employees, keep a track of the overall organization's wellness metrics and maximize the ROI out of their wellness budgets. We have defined and established the need for an enterprise-level platform that delivers an unparalleled personalized experience for corporates, employees and consumers at large and help them achieve and sustain their optimal health.\u201d\n\n \n\nSrikant General Partner, Ventureast was quoted as saying that they constantly invest in disruptive startups that address larger market or consumer related challenge, and eKincare is helping to take control of health outcomes while minimizing recurring costs. \u201cWe are confident that the team will cement strategic partnerships, and continue to lead the \u2018predictive diagnosis\u2019 space through technology innovations,\u201d he had said.\n\n \n\nThe investors expressed candid interest in the startup due to its increased contribution in the field of digital healthcare, ensuring a cost reduction in large companies. eKincare also received a no-obligation grant of $15,000 from Swiss Re, the top reinsurer and capital management firm in the world, as part of its global accelerator program.