Customer360: Manthan’s next generation tool for Marketers

Marketers can now gain actionable customer insights even from large amounts of multi-structured data quickly and cost effectively, with Manthan’s next generation cluster computing technology, Customer360. Manthan, the world leader in big data and analytics, has optimized its customer marketing…

Leveraging Big Data for Effective Marketing

I recently had had a candid conversation with the DGM (Marketing) of an established Indian cement company few days ago. He told me that to be successful in marketing and sales, you need to have the “mapping” skills. Puzzled by…

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