In our column \u2018A Day In The Life Of\u2019, we are trying to step into the shoes of the awesome techies from various organisations who are working in Emerging Tech areas like big data, data analytics, artificial intelligence and the internet of things, among others.\n\nThis week Analytics India Magazine decided to talk to Arushi Mishra a consultant at Fractal Analytics, about her life as a dedicated techie who also an anime fan. An alumnus of Meghnad Desai Academy of Economics, Arushi talked to us about her experience of working in a constantly evolving sector.\n\nDescribing her true talent as \u201cextracting insights from data\u201d Arushi starts her day at 6.30 AM, digging her way out of the chores to the sound of her favourite tunes. Saying that one of the best things about working at Fractal Analytics was the flexible and \u201cchilled out\u201d work atmosphere, Arushi says, \u201cThe focus of our organisation is not how many hours you work, it\u2019s about meeting the deadlines of the project with high-quality work.\u201d\n\nA big fan of morning jogs, DIY projects and the cinema, Arushi admits that her work does end up affecting her personal life \u2014 in however small a manner. She explains, \u201cIf there is a problem with the data that I cannot resolve at that point of time, or the code fails, I feel the need to stop everything and only focus on the issue at hand. That means stretched working hours, forgetting to eat, stress! However, I get compensated with good sleep and a day off if I manage to resolve the issue. I have a very appreciative and understanding team.\u201d\n\nWhen asked about what her work consists of, Arushi promptly replies with, \u201cA bit of almost everything!\u201d She explains, \u201cMy work consists of data extraction, cleaning, harmonisation, reporting, and providing insight as well as helping the clients by answering the specific business question. We use a lot of different tools like Knime, SQL, R; and visualisation tools like Spotfire and Tableau for dashboarding.\u201d \n\nArushi is currently working on reporting the FMCG market for the entire APAC region and advising the clients on a go-market strategy based on consumer behaviours and market performance. \u201cWe also aim at continuously developing new solutions to automate the processing of data to find insights. There is a lot of focus on learning different skills and techniques throughout the year to keep ourselves accustomed to what's new in the industry,\u201d she says.\n\nWhen asked whether her current employers were making full use of her talent, she said, \u201cFractal Analytics is giving me an opportunity to constantly challenge myself. Although my true expertise is in generating insights. Fractal made me realise how important it is to ensure the quality of data as well as accuracy; how to read data; gain business understanding; understanding the measures available. Once I gain expertise in one kind of skill, I am being tested at a new skill.\u201d \n\nHowever, Arushi, who is an alumnus of the Meghnad Desai Academy of Economics, does feel like she has more to offer her company. \u201cWhen it comes to data science and analytics, you can never be at the flatter part of the learning curve. I am yet to show my company how well I deliver insights based on forecasts and machine learning,\u201d she says.\n\n\u201cMy goal at the moment is to complete my training in Machine learning. As my background is in Economics and data analytics, I need to gain technical expertise to separate myself from IT experts in my company,\u201d she says, signing off.