Hotstar and Zapr tie-up to tap on the mobile audience analytics

Stressing on deep user engagement and segmentation of the audience on mobile marketing platforms, Hotstar, one of the leading digital streaming platforms in India has partnered with Zapr Media Labs, a Bangalore-based media tech company. With this partnership, Hotstar, a…

How Netflix and its competitors are relying on analytics?

It’s the world of internet and the online streaming media such as VOD/OTT platforms have become nothing short of a rage. Netflix, Hotstar, Amazon Prime Video, Voot and similar mediums are the “must-haves” today and why not, they are the…

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