Book Excerpt: ‘Consumer Behavior – A Digital Native’ By Jagdish Sheth, Varsha Jain & Don Schultz

Consumer Behaviour – A Digital Native is the latest book by Jagdish Sheth of Professor at Emory University, Varsha Jain, Professor at MICA and Don Schultz, Professor at Northwestern University. Published by Pearson India, Sheth, Jain and Schultz’s book tries…

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