How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational, it’s also elusive.…

Dealing with Data Deluge – New Age Marketer’s Top Priority

From taking an Uber to office, to ordering grocery online, paying utility bills, capturing a picture of the whiteboard after that strategic discussion, and sharing it with the team on WhatsApp, all our day to day actions contribute to the…

How Automated Data-Driven Nudges can Help Retailers Make Better Merchandising Decisions

A smartphone app reminds you to have a glass of water at regular intervals; another app reminds you to pick up your groceries from your local around-the-corner shop; and another app perhaps informs you about the right time to change…

Leveraging Big Data for Effective Marketing

I recently had had a candid conversation with the DGM (Marketing) of an established Indian cement company few days ago. He told me that to be successful in marketing and sales, you need to have the “mapping” skills. Puzzled by…

More than 1,00,000 people are subscribed to our newsletter

Subscribe now to receive in-depth stories on AI & Machine Learning.