Where Do You Stand In Data & Analytics Maturity Level?

“Data is a natural resource.” It is quite common these days to find CEOs, CMOs and analysts quoting ‘data’ as the next big thing in the industry. But the real question is how do we leverage this newly-discovered resource through…

Mad Men Reinvented: Dynamic Creative Optimisation Is Reimagining Advertising In The AI Era

So far the role of artificial intelligence has only been that of an assistant to human creativity. Today, new and improved AI-based tools like those of Adobe, are invigorating artists by providing a platform to visualise every idea that inspires…

Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage

Textbooks have taught us what does the 4P’s mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P’s and go beyond the boundaries by creating their own ecosystem of customer experience…

Machine Learning With UGC Is Helping Brands Up Their Marketing Game

Over the years, the marketing domain has gained significant popularity. Today, without marketing, it would be difficult for businesses to stay competitive in the industry. To succeed in marketing, organisations today need to focus on a lot of factors; they…

Data Science And The Art Of Influencer Marketing

Gone are the days when social media was just about sharing photos, chatting or connecting with long lost school friends. Today, social media has become a go-to platform for brands and businesses seeking effective marketing. For example, Instagram has evolved…

How This Cloud Data Management Startup Rubrik Became A Unicorn

The data protection and data management market has grown significantly in the last few months. According to reports, more than $1 billion has been invested in data protection and management in approximately half a year. Recently, Palo Alto-based cloud data…

7 Automation Tools For Hassle Free Marketing

In the last few years, the market for marketing automation software has increased significantly and is expected to reach $5.5 billion in 2019, according to an estimate by Markets and Markets. While the biggest market continues to be North America,…

How Data Science Is Disrupting The World Of Marketing

The last five years have witnessed an incremental shift in the mindset of what Artificial Intelligence can do to optimise marketing efforts for corporations globally. We’ve seen how more recently, Big Data has progressed from being a mere competitive advantage…

Madalasa Venkataraman Of TEG Talks About Big Data And AI In Sales And Marketing Analytics

As companies learn to process the flood of data from all sides, traditional models of marketing are slowly giving way to smarter, niche strategies. Firms are now using big data analytics to uncover highly profitable segments, changing their channel management…

Interview of the Week: Ashwin B, COO at Exide Life Insurance

Ashwin had completed his Bachelors in Mechanical Engineering from IIT Roorkee, following which he pursued Masters in Management Studies from NMIMS (Mumbai). Besides, he is an enthusiastic golfer and prefers embarking on long drives for time he finds recreational. Ashwin…

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