SVKM\u2019S Narsee Monjee Institute of Management Studies (NMIMS), Deemed-to-be University, Mumbai, has joined hands with SAS, a global leader in business analytics software and services, to equip the students with knowledge of Analytics and train them to be skilled professionals.\r\n\r\n\u201cThe relations with SAS Institute will enrich our programs and make it industry centric; this in return will help our students learn the requirements of the market. Our main aim is to deliver tomorrows professionals,\u201d said Dr. Rajan Saxena, Vice Chancellor of NMIMS University. \u201cMarketing analytics is the future. To be able to individualize a service is the biggest challenge of a company today, with the help of statistics and analytics it has become easy for companies to reach their target audience hence including analytics to our curriculum was the need of the hour. From the student perspective, knowing analytics is always a plus. Data analytics will open a whole lot of options and career opportunities for our students\u201d, he added.\r\n\r\n\u201cOrganisations across Indian industries are embracing analytics to drive breakthrough business benefits. This positive uptake of analytics, is fuelling a strong need for trained analytics professionals and managers with understanding on data-driven decision making. We are proud to be associated with NMIMS and help equip future professionals and managers, with the power of analytics.\u201d said Mr. Sudipta K Sen, Regional Director - South East Asia, Vice Chairman & Board Member, SAS India.\r\n\r\nKeeping this in view, NMIMS in association with SAS aims to establish a center of excellence in Analytics and have accordingly designed specialized programs which will be jointly taught at various campuses of NMIMS.