Fractal Analytics Acquires Final Mile; Brings Together AI, Behavioural Sciences

Artificial intelligence and analytics company, Fractal Analytics, on Wednesday announced the acquisition of behaviour architecture firm, Final Mile, for an undisclosed sum. The acquisition brings together the disciplines of data analytics, artificial intelligence and behavioural sciences. Srikanth Velamakanni, group chief…

How Richard Thaler’s Nudge Theory Can Be Used in Analytics

The 49th Sveriges Riksbank prize in economic sciences – commonly referred to as the Nobel Prize for economics – has been awarded to Richard H Thaler for his contributions to behavioural economics. He was a key proponent of the idea…

How Automated Data-Driven Nudges can Help Retailers Make Better Merchandising Decisions

A smartphone app reminds you to have a glass of water at regular intervals; another app reminds you to pick up your groceries from your local around-the-corner shop; and another app perhaps informs you about the right time to change…

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