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Tech Giants Form Alliance For IT Tools & Transformation. How Does That Matter?


Tech Giants Form Alliance For IT Tools & Transformation. How Does That Matter?

Shraddha Goled
Modern Computing Alliance

In recent news, tech giants such as Google, Intel and Dell, among others in the IT and cloud computing space, have joined hands to form a consortium. Named as the Modern Computing Alliance, this consortium will tackle problems related to security, remote working environments, and other enterprise issues.

Speaking of its participation in the alliance, Google Chrome Vice President John Solomon wrote in a blog post, “Our collective mission is to drive ‘silicon-to-cloud’ innovation for the benefit of enterprise customers, fueling a differentiated modern computing platform and providing additional choice for integrated business solutions.”

Solutions For Enterprise Computing Market

As per the alliance, the initial focus areas will include performance, security and identity, remote work and productivity, and health care. The end goal would be to pool knowledge and resources to identify shared problems across enterprises and how cloud solutions can be leveraged to ease the whole ‘new normal’ in working environments. The alliance also looks at establishing new standards and technologies from the partner companies that can be used by anyone.

Solomon also mentioned in the blog that the alliance would look at employing faster and more responsive enterprise progressive web applications (PWAs). It also aims at introducing cloud-first cultures and devices that will provide ease of management and insights on the fully integrated stack. “Modern Computing Alliance is committed to developing an integrated roadmap that makes the best use of our collective experience, insights and expertise while giving us a clear path forward to improve customer choice and the enterprise computing market,” he added.

The alliance, which also has companies such as Box, VMWare, Zoom, Slack, RingCentral, Citrix, Okta as its founding partners, has developed a roadmap to deal with the most pressing challenges in end-user computing. Some of the solutions suggested by the alliance include — 

  • Investing and developing technologies for a more seamless and user-friendly experience across devices. 
  • It also plans on creating advanced cloud data security and investing in improving data loss prevention solutions, given how rapidly enterprises are adopting cloud in lieu of the worldwide pandemic.
  • Using telemetry, the alliance will work at enhancing the productivity of companies’ workforce that are quickly adopting a more distributed way of working. The solutions will provide silicon-to-cloud telemetry insights and analytics. 
  • It will also provide recommendations to optimise workflow and introduce automation wherever viable.
  • To maximise resources on the healthcare front and to provide healthcare providers with better ROI (return on investment), this alliance will enhance hospital settings to optimise productivity, efficiency, and authentication. This will potentially give doctors more time to actually assess their patients’ problems rather than wasting time operating IT systems.

The founding stones for this alliance were laid even before the coronavirus pandemic. In an interview, Solomon said that the initial discussion for forming such a consortium was conducted during the Consumer Electronics Show in 2019 at Las Vegas with limited partners. However, with the onset of the pandemic, the companies decided on expanding their scope further and include partners like Slack and Zoom, which has gained massive prominence in how corporates were operating now.

The group is also inviting ‘as many IT professionals as it can’ to build a council of experts who would identify and resolve major problems. To further attract the best talent, the alliance has also listed ‘benefits of joining the council’. They include:

  • Entry to early-access programs and an opportunity to network with members of management teams across companies.
  • Invitation to participate and contribute actively to the outcomes of the alliance roadmap and provide input and test new solutions.
  • Opportunity for peer-to-peer networking and mentorships with executives from leading companies.

Wrapping Up

Cross company collaboration and alliance as this one is not rare. The earlier examples of similar collaborations include the 1991’s Advanced Computing Environment consisting of Compaq, Microsoft, MIPS Computer Systems, Digital Equipment Corporation, and the Santa Cruz Operation, and the AIM Alliance consisting of Apple, IBM, and Motorola.

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The main product from Advanced Computing Environment was the introduction of the Advanced RISC Computing specification, just before the alliance finally dissolved due to infighting.

The AIM Alliance was slightly more successful, and it developed the PowerPC CPU family, the Common Hardware Reference Platform (CHRP) hardware platform standard, and also laid the foundation for Apple’s Power Macintosh computer line.

It seems that the new Modern Computer Alliance is led by Google as of now and it would be interesting to see what comes off this collaboration.

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