Transform Your Video Creation Process with These 11 Innovative AI Tools

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According to application and network intelligence company Sandvine, video usage grew 24% in 2022, accounting for 65% of all internet traffic, with Netflix generating the most traffic followed by TikTok, Disney+ and Hulu. While other reports suggest that by 2023, video content is estimated to constitute 80% of all consumer internet traffic, benefiting from advancements such as 5G networks, faster streaming services and increased digital marketing budgets. 

Generation of video content is becoming more important as it engages internet audiences more effectively than other media forms. The latest text-to-video tools have made video creation much easier and accessible, allowing anyone to produce stunning videos with ease. 

These tools helps in saving time and improve the quality of video content, providing insights into how audiences engage with videos. Most of them are user-friendly and do not require special skills or training, although some may require basic knowledge of video editing or design principles. Some of them even offer free or trial versions, with a few features requiring a paid subscription. These tools are suitable for anyone interested in creating high-quality video content, from professional marketers to hobbyists. 

Here’s a list of Generative AI tools for video: 


Lumen5 is a video creation platform that uses AI to turn written content into engaging videos. The platform is designed for businesses and brands to create video content easily for their social media posts, stories, and ads. Users simply enter the text they want to use, and Lumen5’s AI technology analyzes the content to create a video that matches the tone and style of the text. Users can also customize their videos by uploading their own images and video clips.

Lumen5’s wants to simplify and quicken the process of high-quality videos  for anyone without training or experience. The platform’s built-in media library provides access to millions of stock footage, photos, and music tracks, eliminating the need to purchase or record digital assets externally. With Lumen5, marketing teams can focus on the narrative and story, while the system handles the heavy lifting of creating videos. Overall, Lumen5 offers a convenient and accessible way for businesses and individuals to create engaging video content for their social media channels.


Magisto is an online video editing platform that uses AI-powered technology to automatically create professional-quality videos from user-uploaded photos and videos. The platform is designed to make video editing easy and accessible for users without any prior video editing experience.

Magisto’s AI-powered video editor analyses the user’s uploaded media and automatically creates a custom video with matching music, transitions, and effects based on the user’s selected style and preferences. Users can further customise their videos by adding text, captions, and additional media, and adjusting the timing and order of their content.

Magisto is commonly used by businesses and individuals for a variety of purposes, such as creating promotional videos, social media content, event recaps, and more. The platform offers both a free and paid version, with additional features and options available to paid users.


Wibbitz is a free to use cloud-based video creation platform that allows users to quickly and easily create short-form video content from text-based articles or other written content. It uses artificial intelligence to automatically generate video content, which can be customised by the user with various editing tools.

The platform is popular among media companies and publishers who need to quickly produce video content to share on social media or their websites. Wibbitz offers a range of templates and styles to choose from, allowing users to create videos in various formats, including square and vertical videos optimised for mobile viewing.

Wibbitz was founded in 2011 and is headquartered in New York City. The platform has been used by companies such as Reuters, Forbes, and The Huffington Post to create video content quickly and efficiently.


Animoto is a cloud-based video creation service that allows users to create and share professional-quality videos using their own photos, video clips, and music. The platform uses an AI-powered video maker that can analyse the user’s media and automatically create a custom video slideshow that matches the selected style and music. Animoto’s video editor also allows users to customise their videos by adding text, captions, and effects, as well as adjusting the timing and order of the media.

Animoto is commonly used for a variety of purposes, such as creating promotional videos for businesses, showcasing products or services, creating educational videos, sharing personal stories or events, and more. Animoto offers both a free and paid version of their platform, with additional features and options available to paid users.


MotionDen is an online video maker platform that allows users to create professional-quality videos without the need for extensive technical knowledge or expertise. The platform offers a range of customisable templates for different types of videos such as promotional videos, explainer videos, and social media videos. Users can add their own text, images, and music to the templates, and customise them according to their needs.

MotionDen also provides users with a range of advanced features such as animations, special effects, and transitions to enhance the visual appeal of their videos. The platform also offers a user-friendly interface that makes it easy for beginners to create high-quality videos in a matter of minutes.

MotionDen is primarily used by businesses, marketers, and content creators who want to create engaging videos for their audiences. The platform offers a range of pricing plans, including a free plan that allows users to create videos with a watermark. Paid plans offer additional features and options, such as high-quality video downloads and more customisation options.


InVideo is a video editing and creation platform that allows users to create professional-quality videos quickly and easily. It offers a wide range of customisable templates, tools, and features, making it easy for anyone to create engaging video content.

With InVideo, users can choose from a library of pre-made templates, or start from scratch with their own design. They can add text, images, music, and other media to their videos, and edit them using a range of tools, including transitions, filters, and effects.

InVideo also offers features such as voiceover recording, collaboration tools, and social media integrations, making it easy for users to share their videos across different platforms.

In addition to its video editing features, InVideo also provides access to a large library of stock footage, music, and images, which users can use to enhance their videos.

Overall, InVideo is a versatile video creation tool that is suitable for anyone looking to create professional-quality videos quickly and easily, whether for personal or business purposes.


Clipchamp is a web-based video editing and creation platform that allows users to create, edit, and share videos online. It offers a wide range of features, including video trimming, cropping, merging, adding text and audio, and applying effects and filters.

One of the standout features of Clipchamp is its user-friendly interface, which makes it easy for users of all skill levels to create professional-looking videos without any prior editing experience. Clipchamp also offers a variety of templates and pre-built video assets, which can be used to create videos quickly and easily.

In addition to its editing features, Clipchamp also includes a range of sharing and publishing options. Users can easily share their videos on social media platforms like Facebook and Instagram, or export their videos to popular video hosting sites like YouTube and Vimeo.

Overall, Clipchamp is a powerful and versatile video editing platform that is well-suited to a wide range of users, from amateur video creators to professional marketers and content producers.

Steve AI:

Steve.AI is an AI-based tool that allows for easy creation of videos and animations, intended to reduce the time required to create video campaigns. Users input a script and Steve.AI automatically generates a high-quality video. The tool enables customisation of visuals, background music and other settings to ensure the desired outcome. The goal of the product is to make the video creation process faster and easier for video makers, marketers, and salespeople.

Steve AI is capable of making videos specifically curated for social media sites like Youtube, Twitter, linkedin, Facebook. It can also produce explainers, product videos, Animated videos, educational, marketing, and corporate videos amongst others.


Synthesia is an efficient video creation tool that leverages the power of AI to generate visually stunning content using a variety of inputs such as text, audio files, photos, and videos. Synthesia lets you input your written content in more than 120 different languages and generate a polished video in a mere 15-minute timeframe. Additionally, Synthesia offers a vast library of high-quality media assets that can be used to create even more impressive videos in record time. 

The company was established in 2017 by a team of AI experts and entrepreneurs from renowned institutions such as UCL, Stanford, TUM, and Cambridge. Its co-founders include Victor Riparbelli (CEO), Prof. Matthias Niessner, and Prof. Lourdes Agapito.


Elai offers an all-in-one solution for video creation that utilises AI technology. Their automated workflow system streamlines the entire process, saving time on tasks such as shot selection and audio level adjustments. With Elai, professional-looking videos can be created quickly and efficiently, without the need for actors, crews, or expensive equipment. Their AI video generator can produce customised videos featuring a digital presenter from just text, eliminating the need for a camera, studio, or green screen. Videos can be created in a matter of minutes with Elai.

While Alex Uspenskyi is the founder, Vitalii Romanchenko is the CEO and co-founder of elai io.

Pictory is a tool that caters to the needs of photographers and videographers, enabling them to create stunning montages from their photo libraries without prior video production experience. With its user-friendly drag-and-drop interface and advanced AI capabilities, users can easily bring their ideas to life in a short amount of time. This platform also automatically generates branded videos from lengthy content, making it quick, simple, and affordable. Additionally, users do not need any technical skills or software downloads to use Pictory, and a free trial is available.

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Shyam Nandan Upadhyay
Shyam is a tech journalist with expertise in policy and politics, and exhibits a fervent interest in scrutinising the convergence of AI and analytics in society. In his leisure time, he indulges in anime binges and mountain hikes.

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