UpGrad Sees 50% Surge In Learners Amid Covid-19 As Colleges Remain Closed


With schools and colleges downing their shutters as a precautionary measure against the Covid-19 pandemic, many edtech companies are seeing a surge in traffic of online learners. In fact, upGrad has recorded a 50% surge in learners since the first week of March.

According to Founder & MD of upGrad Mayank Kumar, the company used to get 2,500 enquiries a day until March this year. This went up by 50% to 3,800 enquiries per day today.

What is more, the higher education platform says that data science and digital marketing have emerged as top choices among users during this time.

Subscribe to our Newsletter

Join our editors every weekday evening as they steer you through the most significant news of the day, introduce you to fresh perspectives, and provide unexpected moments of joy
Your newsletter subscriptions are subject to AIM Privacy Policy and Terms and Conditions.

The spike in these numbers can largely be attributed to the company opening its feature ‘upGrad Live’ to all college students for free. Moreover, with educational institutions closed, students are flocking to edtech platforms as an alternative.

This has put a spotlight on the potential of online education.

ALSO READ: Top Free Online Data Science Courses For 2020

Edtech Surge During Covid-19

Edtech platforms are witnessing an uptick in enrollment and queries for courses since March, with most colleges remaining closed in places affected by Covid-19. This period has also seen a significant rise in Google Trends for online classes as well.

This may be because more people are online as they remain home amid the lockdown, thus, amplifying the number of online learners.

While course selection may vary across platforms, short-term courses on upGrad, particularly on different aspects of data marketing and data usage (data science, analytics and machine learning) have become popular.

What is more, the completion rate for such courses have also witnessed growth. 
Like upGrad, even Byju has also reportedly witnessed a 60% increase in new learners within seven days of free access to its platform.

Anu Thomas
Anu is a writer who stews in existential angst and actively seeks what’s broken. Lover of avant-garde films and BoJack Horseman fan theories, she has previously worked for Economic Times. Contact: anu.thomas@analyticsindiamag.com

Download our Mobile App

MachineHack | AI Hackathons, Coding & Learning

Host Hackathons & Recruit Great Data Talent!

AIMResearch Pioneering advanced AI market research

With a decade of experience under our belt, we are transforming how businesses use AI & data-driven insights to succeed.

The Gold Standard for Recognizing Excellence in Data Science and Tech Workplaces

With Best Firm Certification, you can effortlessly delve into the minds of your employees, unveil invaluable perspectives, and gain distinguished acclaim for fostering an exceptional company culture.

AIM Leaders Council

World’s Biggest Community Exclusively For Senior Executives In Data Science And Analytics.

3 Ways to Join our Community

Telegram group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our Daily newsletter

Get our daily awesome stories & videos in your inbox