— A Digital Platform For Blue-Collar Jobs Raises Funds From Khosla Ventures & Others



Bangalore startup, a one-of-its kind jobs platform that connects blue-collared workforce with employers has reportedly raised an undisclosed amount of funding from Khosla Ventures, Founders Fund and Pioneer Fund. The startup founded by Madhav Krishna is backed by Y Combinator and works with new-age companies like Zomato and Swiggy to plug the low-skilled worker gap. 

According to a news report, e-commerce, hyperlocal and online food aggregator startups have fuelled the rise of low-skilled jobs in India with 200,000 jobs, a report indicates. What’s missing in the job puzzle is the lack of a platform that can connect digital natives to the blue-collared workforce. As per a blue collar workforce report by BetterPlace, this segment will see 20 lakh jobs over the next six months.


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The platform has an intuitive chatbot that can understand both English and Hindi, conducts a short quiz and schedules a job interview. With, job seekers can land a job within 24 hours. The AI-driven recruiting assistant is integrated with WhatsApp which ensures ease of use and helps meets hiring requirements in a more cost-effective manner. 

With e-commerce and on-demand delivery space projected to grow significantly, startups like can ensure large tech firms can easily find blue-collared workers at scale. This is also a space which is plagued by high attrition rate, a major challenge for ecommerce and food aggregators and startups like can help in effective onboarding of these employees in high volumes. With ecommerce majors expanding into Tier-I and Tier-II cities, can transform high volume recruitment in warehousing, logistics and delivery functions. 

However, is not alone in this space. There are other companies like TeamLease and Quess which also caters to this segment. In the future, will expand its portfolio by adding grey-collared jobs like data entry and call centre to its kitty.

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Richa Bhatia
Richa Bhatia is a seasoned journalist with six-years experience in reportage and news coverage and has had stints at Times of India and The Indian Express. She is an avid reader, mum to a feisty two-year-old and loves writing about the next-gen technology that is shaping our world.

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