Chinese e-commerce giant Alibaba and Indian media giant Times Internet have joined hands for a Series C funding worth $2 million to invest in an e-sports analytics venture Vidooly.
According to reports, Vidooly has raised ₹ 71 lakh from Times Internet and ₹14.3 crore from Alibaba.
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Vidooly was conceptualised and launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia as an online video intelligence and analytics platform for content creators, brands, multi-channel networks, agencies and media companies. They had one simple goal in mind — to revolutionise the video analytics ecosystem on a global level.
In September 2018, Vidooly entered the $100 billion online gaming and e-sports market with its new product eSports Analytics. Vidooly had created this product to provide market forecasts, data tracking and consumer insights for brands, game studios, online streaming platforms and e-sports organisers.
Vidooly’s eSports Analytics & Measurement creates in-depth data and expertise on eSports videos across platforms like Mixer and Twitch, which make it easier for the users to understand the compiles information.
Currently Vidooly tracks over 1,00,000 Twitch accounts and 50,000 mixer accounts that collectively generate over five billion monthly views. In May 2017, the Noida-based video intelligence platform had raised about $1.4 million in Series A funding from Times Internet and Gujarat Venture Finance Limited.