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Why ServiceNow Acquired Intellibot

ServiceNow has recently signed an agreement to acquire Hyderabad-based robotic process automation (RPA) company, Intellibot. The financial details of the transaction were not disclosed.

“ServiceNow is the platform of platforms for the workflow revolution, offering powerful end to end automation capabilities that allow customers to streamline business decisions and unlock new levels of productivity,” Josh Kahn, SVP of Creator Workflow Products at ServiceNow said.


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“Our customers represent nearly 80 percent of the Fortune 500, and the vast majority are trying to drive automation across a mix of legacy and modern applications,” Khan said. “With Intellibot, we will extend ServiceNow’s ability to help customers connect systems so they can easily automate workflows and drive productivity,” he added.

Last year, ServiceNow bought five companies including Element AI, Loom Systems, Passage AI and Sweagle to help companies create end-to-end automation.

Why This Acquisition

ServiceNow will embed the Intellibot RPA capabilities in its platform once the deal is closed. According to sources, robotic process automation (RPA) will boost the current automation capabilities of ServiceNow.

ServiceNow chose a relatively smaller startup vendor as it is easier to incorporate their RPA platform compared to a larger platform which might need a whole engineering overhaul. Meanwhile, Khan reiterated ServiceNow’s commitment to integrating with third-party RPA platforms already being employed by its customers.

The acquisition is in line with a broader commitment to the Indian market. At present, India is the second-largest research and development centre of the digital workflow company. By 2022, ServiceNow is planning to develop two new data centre facilities in India.     

How Intellibot Helps

Intellibot will help extend the core workflow capabilities of ServiceNow by helping customers automate repetitive tasks for intelligent, end to end automation. Intellibot was founded by Raghu “Alekh” Barli, Srikanth Vemulapalli, and Kushang Moorthy in 2015.

The digital workflow platform intends to build the capabilities of Intellibot natively into its Now Platform. This will enable the customers to easily integrate with both modern as well as legacy systems to drive productivity and strengthen existing artificial intelligence and machine learning efforts.

Srikanth Vemulapalli, CTO and co-founder of Intellibot said, “We are proud to join forces with ServiceNow as it continues to invest in powerful end to end automation capabilities to make the world of work, work better for people. ”

Recently, the cloud based digital workflow platform unveiled its latest version of the Now Platform, known as the Now Platform Quebec release. The latest version features expanded native AI capabilities as well as new low code app development tools that help the customers to innovate quickly, realise fast time to value, improve productivity as well as deliver robust experiences.

“RPA enhances ServiceNow’s current automation capabilities including low code tools, workflow, playbooks, integrations with over 150 out of the box connectors, machine learning, process mining and predictive analytics,” Kahn said.

Wrapping Up

The pandemic has catalysed the digital transformation of companies. Low code is key to businesses adapting to a rapidly changing technology environment. Recently, Microsoft announced a new low-code programming language, Power Fx for its Microsoft Power Platform.   

With the adoption of various features and functionalities, ServiceNow is helping organisations to be more agile. The digital workflow company is planning to complete the acquisition of Intellibot in Q2 2021 and to double its staff in the country within the next three years.

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Ambika Choudhury
A Technical Journalist who loves writing about Machine Learning and Artificial Intelligence. A lover of music, writing and learning something out of the box.

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