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Google Inc. is now providing data on Ethereum addresses via its search engine. The company’s latest cryptocurrency feature allows users to select Ethereum wallet addresses to track the Ether balances directly on the search engine.
The new feature works through a block explorer and website Etherscan that provides data on the Ethereum blockchain. The functionality was first introduced by Han Hua, principal of Google Ventures in a Twitter thread on Tuesday.
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After Bitcoin, Ethereum stands to be the second-largest cryptocurrency by market cap. Its blockchain is used to build popular apps that are decentralized, playing host to billions of dollars worth of DeFi (Decentralized Finance) and NFT (Non-fungible token) trading activity.
With the right tools, anyone can find out how much ETH a wallet holds, and on what transactions and applications its owner has interacted with on the network. Such data stands valuable to traders and analysts with companies like Nansen building businesses around the same.
The internet giant is becoming more crypto-focused with its recent strategic partnership with Coinbase to accept cryptocurrencies such as Ethereum, Bitcoin, and Dogecoin to make payments for cloud services in 2023. Coinbase will use Google Cloud’s powerful compute platform to process blockchain data at scale and enhance the global reach of its crypto services.