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YouTube Create will include features such as precision editing and trimming, automatic voiceover, captioning and transitions, the company said in a blog post. It would also begin testing a new feature called ‘Dream Screen’ that would let users add an AI-generated video or image to their videos by just typing an idea in the chat box. For example, users could type “I want to be in Paris” and the app would insert a realistic video or image of them in the French capital.
The app will also have a generative AI feature that will help users generate topic ideas and outlines for videos, based on trending topics and audience preferences.Additionally, it will have an AI-powered music recommendation feature, where users can enter a written description of their video and the app will suggest an audio track to use. Users will also have an option to automatically dub their videos into foreign languages, YouTube said.
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The company said the new app was aimed at making video production easier and more accessible for everyone, especially first-time creators.
“We want to make it easier for everyone to feel like they can create and we believe generative AI will make that possible,” said YouTube chief Neal Mohan.
YouTube Create will compete with apps such as TikTok and Meta’s Instagram, which have gained popularity among young users who create short videos or reels. The app is in beta mode on Android in select countries. Users in India, US, UK, Germany, France,Indonesia, Singapore and Korea will get access to it first.
Google’s Foray into Generative-AI
YouTube’s Create, the new AI-powered feature, is Google’s latest attempt to gain a foothold in the AI space. Last week, Google updated Bard, its AI assistant, with generative AI and ML capabilities to compete with OpenAI’s ChatGPT. Google’s ambition is not limited to chatbots, but extends to integrating AI with its entire suite of products. This strategy could give Google an edge in the AI race, as it can leverage user insights from all its offerings to train its AI and potentially outperform its rivals.