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Businesses are increasingly relying on data-driven decision-making, creating a strong demand for professionals with expertise in business analytics. An AIM Research report revealed that in 2022 job postings under key analytics/data science roles were highest for business analysts at 38,974, compared to data engineer (34,566) and data scientist (19,457).
Business analytics is deployed by companies to gain valuable insights into customer behaviours, analyse trends, and comprehend market movements, among other things. This strategic approach allows organisations to extract meaningful information from vast amounts of data, leading to informed decisions, better marketing strategies, and thereby new business opportunities.
Recognising the growing demand for business analysts, the Indian Institute of Management (IIM) Ahmedabad announced the much-coveted Executive Programme in Advanced Business Analytics (EPABA).
About the Programme
IIM-A is accepting applications for the fifth batch for the EPABA programme, which caters specifically to working executives, offering the convenience and flexibility of interactive onsite learning. It is designed to accommodate the busy schedules of professionals while providing an engaging and interactive learning experience.
The four-month programme with twice-a-week sessions aims to equip candidates with essential skills to build data confidence and make informed decisions aligned with business objectives. By emphasising data-driven approaches over intuition, participants will develop the expertise needed to leverage data effectively and drive meaningful outcomes.
It will help the candidates broaden their horizons when it comes to big data, data visualisation, statistical predictive modelling and forecasting. This programme is divided into different modules such as Statistical Modeling, Machine Learning, Financial Analytics, Marketing Analytics, Human Resources Analytics and Operations Analytics. Through the programme, the candidates will not only learn machine learning techniques used for forecasting but also R, a programming language often used for statistical computing and design.
The programme is being overseen by Prof Arnab K Laha. Named as one of the Best Business School Professors by Business Today magazine in 2006 and as the Most Prominent Analytics & Data Science Academicians In India. Laha has a PhD from Indian Statistical Institute and has various research and publications to his credit. Other notable faculty members include Prof Ankur Sinha, Prof Kavitha Ranganathan and Prof Dhiman Bhadra, among others.
The sessions, commencing on July 21 2023, will be delivered online through interactive sessions at VCNow centres spread across India. These sessions are scheduled conveniently on Fridays from 6 pm to 9 pm and Saturdays from 3 pm to 6 pm IST, accommodating the busy schedules of working professionals.
What’s more? The students would get the opportunity to visit the prestigious IIM-A campus for an immersive learning experience. This on-campus schedule spans over 9 days, spread across 3 visits, allowing participants to delve deeper into the subject matter and gain insights from firsthand experiences at the institute.
The programme fee is INR 4,75,000 (excluding GST) and the last date to apply is June 15, 2023.
Why apply for the programme?
The programme’s pedagogy will leverage the use of technology, incorporating a well-balanced combination of lectures, real-life case studies, quizzes, and assignments. This approach ensures a comprehensive learning experience that integrates theoretical knowledge with practical applications.
This executive programme aims to expand candidates’ horizons by showcasing the diverse applications of analytics across multiple functional areas, including HR, Marketing, Finance, and Operations. By exploring these different domains, participants will gain a broader understanding of how analytics can drive value and impact various aspects of an organisation.
Upon completion of the programme, candidates will have honed critical thinking and problem-solving skills essential in today’s data-driven business landscape. They will have acquired the ability to effectively transform organisational data into a valuable resource for driving growth.
By acquiring advanced business analytics skills through this programme, participants will be equipped to enhance their job performance and contribute more effectively in their roles. Moreover, the program’s comprehensive curriculum and practical insights will provide participants with a significant career advantage, empowering them to pursue growth opportunities and advance their professional trajectories.
The programme is being provided by one of the most esteemed educational institutions in India. IIM-Ahmedabad is consistently ranked first in the National Institutional Ranking Framework ( NIRF) adopted by the Ministry of Education, Government of India. The institute has also been ranked among the Top 40 business schools globally by Financial Times and QS Rankings.
The ideal candidate
The Executive Programme in Advanced Business Analytics, tailor-made for working professionals, requires candidates to meet specific eligibility criteria. Ideally, applicants should possess a minimum of two years of work experience in a relevant field.
They should be either employed or self-employed and hold a graduate degree in a relevant subject with a minimum of 50% marks. These requirements ensure that participants have the necessary foundational knowledge and practical experience to effectively engage with the programme’s advanced curriculum.
Upon meeting the assessment and attendance criteria, successful participants will be awarded a Certificate of Completion (CoC) by IIM Ahmedabad. This certificate will signify their commitment to advancing their skills and knowledge in the field of business analytics. The participants in the programme will be evaluated through assignments, quizzes and examinations for all the courses.
So, what are you waiting for? Apply for the Executive Programme in Advanced Business Analytics and take the right step forward to advance your career.
