Adobe has been killing it at the image generation game. After introducing Firefly in Photoshop, the software giant has introduced Generative Recolor, the first integration of Adobe Firefly in Illustrator. Released in beta, Generative Recolor revolutionises the way colours are transformed in vector artwork.

In the past, brands had to manually create colour variations whenever they worked on new packaging, reconsidered logo colour options during a rebranding process, or redesigned their websites. However, thanks to the innovative Firefly-powered assistance, designers can now significantly speed up laborious colour processes, allowing them to devote more time to creative and engaging tasks while minimising tedious workloads.

Generative Recolor features include:

• Faster Color Capture: Intelligently recoloring graphics using simple text prompts.
• Color Discovery and Transformation: Various colours, palettes and themes to achieve the feel for your artwork.
• Multiple Colorway Variations: Generate numerous colour variations from a single artwork file

Ashley Still, senior vice president of digital media at Adobe, said that, ““Firefly will help customers accelerate their creative process and save countless hours, while facilitating rapid ideation, experimentation and asset creation.”

According to Adobe, this comprehensive offering stands out as the most distinct generative AI solution available in the market. To ensure ethical grounding, the company says that its training is based on a distinctive dataset that generates commercially viable, high-quality content suitable for professionals.

Read: Is Adobe Firefly Killing Midjourney, DALL.E?

Ever since Firefly was introduced in Photoshop, users have generated over 150 million images with the new generative fill feature. 

Adobe has also been pioneering AI innovations through Adobe Sensei intelligent features across their Creative Cloud, Document Cloud and Experience Cloud. 

Sensei GenAI for Enterprise

Today, at Adobe Summit EMEA 2023, Adobe also announced generative AI services for Adobe Cloud Enterprise customers. Utilising Microsoft Azure OpenAI Service and FLAN-T5 for generating text-based experiences for brands. Brands can leverage their proprietary customer insights to train generative AI models and customise the output for their specific use cases.

This includes Customer Journey Analytics, Marketo Engage with Dynamic Chat, Adobe Experience Manager, Adobe Journey Optimiser, and AI Assistant for Adobe Experience Platform.

Moreover, Adobe has also introduced Firefly for Enterprise, a new offering designed to streamline and expedite the content supply chain for enterprises while optimising costs. This company-wide solution allows employees of all creative skill levels to utilise 

Businesses can also train Firefly with their own branded assets, integrating its capabilities into their ecosystem and generating content in their unique style and brand language. 

Firefly is designed for commercial use and enterprises have the option to obtain IP indemnity from Adobe for content produced through specific Firefly-powered workflows, ensuring confident deployment across the organisation.