- Published on May 16, 2023
- In AI Features
Amazon Throws Another Hat in the Gen AI Ring
After arriving late to the genAI party with Bedrock, the search giant seems to be hush-hush about its AI chatbot
- By Tasmia Ansari
Amazon is racing to join the AI chatbot race. As pointed out by Bloomberg, the tech goliath, which serves 54% of all product queries, has posted job listings for a machine learning-focused engineer describing how it is “reimagining Amazon Search” with a new “interactive conversational experience” to answer product questions, compare products, personalise suggestions, and more. But this is not the e-commerce giant’s first attempt to integrate AI/ML to enhance users’ experience via Gen AI.
"This will be a once in a generation transformation for Search, just like the Mosaic browser made the Internet easier to engage with three decades ago," Amazon wrote. "If you missed the 90s—WWW, Mosaic, and the founding of Amazon and Google—you don't want to miss this opportunity."
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Tasmia Ansari
Tasmia is a tech journalist at AIM, looking to bring a fresh perspective to emerging technologies and trends in data science, analytics, and artificial intelligence.
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