- Published on October 28, 2022
- In AI Features
Behavioural Data Science – Cognitive Sciences for Better Data-driven Decisions with Akbar Mohammed, Architect at Fractal
Behaviour data science will no longer be a niche field, and more companies will adopt them as we all start using digital interfaces more often. It’s just a matter of time.
Image by Behavioural Data Science – Cognitive Sciences for Better Data-driven Decisions with Akbar Mohammed, Architect at Fractal
- By Shraddha Goled
Behavioural data science is seen as the logical evolution of behavioural science. The former’s prominence has grown manifold with increasing digitisation. In its most basic form, behavioural data science combines data science and techniques from behavioural science to arrive at the best possible solution for business problems. To understand more about it, Analytics India Magazine caught up with Akbar Mohammed, Architect at Fractal, who also leads the responsible AI practice at the company.
AIM: From a graduate in statistics to now a data scientist, how has the transition been?
Akbar Mohammed: I studied in Mumbai, obtaining my bachelor’s degree in statistics and mathematics. After this, I did a Master’s in Business Administration from the Warwick Business School, UK. I worked in
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Shraddha Goled
I am a technology journalist with AIM. I write stories focused on the AI landscape in India and around the world with a special interest in analysing its long term impact on individuals and societies. Reach out to me at shraddha.goled@analyticsindiamag.com.
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