Key takeaways
- Influencer marketing has evolved into a key strategy for brand building, with a focus on information sharing.
- One Impression, an AI-driven influencer marketing company, manages over 120 brands and has achieved over 4 billion impressions.
- The company has a vast network of over 10 million influencers, catering to diverse audience sizes.
- AI and data science have transformed how One Impression discovers influencers, enhancing efficiency and targeting.
- One Impression's recent acquisition of University Express aims to strengthen its engagement with the Gen Z demographic.
Over the past couple of years, influencer marketing has gained tremendous traction and today, it has become one of the best marketing strategies. Simply put, influencer marketing is the advanced version of information sharing between people— the information that people share is still the same, only the way of sharing has changed.
Witnessing this rise, companies are not only leveraging influencer marketing for their brand building but have also started integrating AI and data science to make it much more efficient. One Impression is a Gurugram-based influencer marketing company powered by AI that manages more than 120 brands and has generated over 4 billion impressions. Further, the company founded by Apaksh Gupta works with over 10 million influencers across the globe and has reach ranging from 1000 people to more than a few million.
In a bid to get access to a network of youth influencers and strengthen its presence in the Gen Z demographic, One Impression acquired digital assets of University Express, a youth-focused media venture.
