Interview – Ujjyaini Mitra, Head of Analytics at Bharti Airtel

As Head Analytics of Airtel’s mobility business, Ujjyaini plays the role of Subject Matter Expert in Analytics with a special focus to consumer’s Usage and Retention (UnR) & Pricing across Airtel’s product family, Customer service Experience and Market Research. Along with building highly complex marketing models in Big Data space to achieve high revenue growth via right contextual marketing and enhanced customers’ life cycle value, she mentors the business leaders to draw right insights from the structured and unstructured data or reports. At the same time, she hand holds the junior members to break the business problem into impactful and actionable business analysis and to story line the findings. We sit with Ujjyaini to learn more about her thoughts on analytics. [dropcap]AIM[/dropcap]Analytics India Magazine: Ujjyaini, thanks for speaking to us. From a bird’s eye view, tell us about analytics within Airtel. [dropcap]UM[/dropcap]Ujjyaini Mitra: Analytics is an inte