Adobe Unveils LLM Optimizer to Boost Brand Visibility in AI Search

Adobe has announced the general availability of Adobe LLM Optimizer, a new enterprise application designed to help businesses improve visibility and authority across generative AI-powered chat services and browsers using Generative Engine Optimisation (GEO).

The launch comes amid a sharp surge in AI-driven consumer activity. Adobe data shows a 1,100% year-over-year rise in AI traffic to US retail sites in September 2025, with visitors from AI sources showing 12% higher engagement and 5% greater conversion rates compared to traditional channels like search or social.

Loni Stark, vice president of strategy and product, Adobe Experience Cloud, said, “Generative engine optimisation has quickly become a C-suite concern, with early movers building authority across AI surfaces.”

He added, “Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimisation actions.”

The LLM Optimizer allows enterprises to measure AI-driven traffic, benchmark visibility against competitors, and deploy actionable recommendations to enhance discoverability across owned and third-party platforms. According to Adobe, 80% of early access users uncovered critical visibility gaps that limited how AI models accessed key content, such as product details and reviews.

The tool offers built-in recommendations to fix metadata errors, detect hidden web content inaccessible to LLMs, and enable one-click content optimisations. It also includes attribution capabilities that link AI visibility to engagement and conversions, along with ready-to-use performance reports.

Available as a standalone application and integrated with Adobe Experience Manager Sites, the LLM Optimizer supports open standards like Agent-to-Agent (A2A) and Model Context Protocol (MCP) for interoperability across ecosystems.

The company also introduced a free Chrome extension to complement the offering, powered by the same technology, allowing users to check how their webpages appear to AI systems.

The company shared that internally, they used LLM Optimizer to enhance visibility for its own products. As per their claims, within a week, citations for Adobe Firefly increased fivefold, while LLM visibility for Adobe Acrobat rose by 200%, and LLM-referred traffic to Adobe.com grew 41% after applying automated recommendations.

The rollout marks Adobe’s latest effort to help enterprises stay competitive as AI reshapes how consumers discover brands online.