AI based platform unSCRIPT.ai raises $1.25 Mn led by Exfinity Venture Partners

Bengaluru-based AI platform unSCRIPT.ai has raised $1.25 million in a funding round led by Exfinity Venture Partners. The round witnessed participation from investors such as Stellaris Venture Partners, Ghazal Alagh, and Endurance Capital (Angellist) among others. 

In a press release, the company said that the funds raised will be utilised to expand technology and business capabilities to build innovative product integration for different use cases. 

Founder and CEO Ritwika Chowdhury, unSCRIPT.ai, said, “With unSCRIPT.ai, brands no longer need to keep on producing videos. Instead, they can re-purpose previously shot videos using the power of AI to launch new campaigns and products or send personalized video messages and recommendations to every consumer. With the funds raised, we look forward to expanding our offerings to brands, helping them deliver content in the most engaging format at every point of the buying journey from landing page click to abandoned cart.” 

unSCRIPT.ai was established by Ritwika Chowdhury and Apurv Jain. The platform focuses on creating highly engaging, personalised synthetic videos which get rid of the woes of conversion and engagement for brands. It also offers a browser-based studio to create personalised video campaigns—allowing users to create video messages with the face and voice of social influencers.

The startup claims that its solutions help brands increase conversions three-fold and get return on investment upto 10x. It had previously raised around $53.8k led by Entrepreneur First earlier this year in March.
An early stage fund, Exfinity invests in B2B startups across deep tech and SaaS platforms such as Pixis, MoEngage, Locus, Skit, Mad Street Den among others.