Article Complete
AIM
Air India is Using GPT-4 to Power its Virtual Assistant
Air India is Using GPT-4 to Power its Virtual Assistant
Flight of Fancy

Air India is Using GPT-4 to Power its Virtual Assistant

Last year, Air India announced that it was the world's inaugural airline to implement a Generative AI virtual agent

Published Updated

Key takeaways

  • Air India transitions to GPT-4 for its virtual assistant, enhancing customer service capabilities.
  • Maharaja, Air India's AI chatbot, manages 1,300 customer queries efficiently.
  • Air India becomes a cloud-only airline, closing its historic data centers in Mumbai and New Delhi.
  • The airline also launched a WhatsApp version of its chatbot for easy traveler access.
  • Air India's leadership emphasizes its goal to be a technologically advanced global carrier.
5 min

Air India is using OpenAI’s most advanced Large Language Model (LLM) GPT-4 to power its virtual assistant, revealed Viju Chacko, VP - head of digital architecture at Air India.

“We were using GPT3.5, but now we transitioned to GPT-4,” Chacko revealed while speaking at GitHub Galaxy 2024, held in Bengaluru, India.

Earlier this year, Air India CEO Campbell Wilson stressed the carrier’s desire to leverage GPT-4.

Last year, Air India announced that it was the world's inaugural airline to implement a Generative AI virtual agent, dubbed 'Maharaja,' leveraging Microsoft's Azure OpenAI service. 

The AI chatbot manages multiple customer queries across 1,300 areas, including flight status, baggage allowances, flight changes, and refunds, airport lounge access, packing restrictions, check-in procedures, and frequent flyer awards.

In January, Air India also announced a WhatsApp version of the chatbot. Travellers can access the chatbot via a dedicated number.

Air India desires to be one of the most technologically advanced carriers in the world. Last year, it successfully migrated to a cloud-only IT infrastructure, having closed its historic data centres in Mumbai and New Delhi. 

This makes it one of the first major global airlines to have moved all computational workloads exclusively to the cloud.

Membership

Stay ahead with AI insights.

Unlimited access to premium articles, exclusive analysis, and the stories shaping India's AI economy.

Subscribe now

AIM Americas

1190 Miraloma Way Suite P, Sunnyvale, CA 94085

AIM India

1st Floor, Sakti Statesman, Bellandur, Bengaluru – 560103

Ā© 2026 AIM. All rights reserved.