Enterprise AI video solutions provider AiVANTA and AI video platform Unscript have partnered to provide AI-driven video solutions customised for enterprise requirements.
The focus of the partnership is to improve video communication by delivering scalable solutions across various areas, such as employee training, customer engagement, marketing campaigns, and internal communications.
Unscript provides businesses with the ability to produce professional-grade videos without traditional shoots, using its AI platform for content automation and avatar technology.
On the other hand, AiVANTA specialises in personalised video solutions for enterprises. Together, the companies aim to expand the capabilities of AI-powered video solutions for businesses globally and in India.
“This partnership is a game-changer for enterprise video content creation, bringing together Unscript's groundbreaking AI technology with AiVANTA's proven expertise in delivering tailored, scalable solutions. Together, we are empowering organisations to create hyper-personalised, immersive content that drives deeper connections and global impact,” said Karan Ahuja, co-founder and CEO of AiVANTA.
Ritwika Chowdhury, founder and CEO of Unscript, said, “Our technology eliminates the need for traditional video shoots, enabling businesses to produce professional-grade social media videos, marketing advertisements, and promotional content directly from text inputs. The partnership will enable us to combine our end-to-end video solution capabilities with AiVANTA’s enterprise expertise, allowing businesses to access a complete suite of AI-powered video tools and services.”
The companies are aligned with the ‘Make in India’ initiative, offering cost-effective and locally developed solutions for diverse industries such as BFSI, healthcare, retail, and education.
With the AI video market projected to grow at a compound annual rate of over 20% through 2030, this partnership pushes AiVANTA and Unscript to the forefront of the growing demand for innovative video communication strategies.
AiVANT’s clients include ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare. Unscript's portfolio features Naukri, Kapiva, Tata MF, RadioCity, 99acres, Shyam Steel, and Maithan Steel. Both companies emphasise scalable, multilingual, and affordable solutions for enterprise needs.
In an exclusive interview with AIM, Chowdhury revealed that her journey with generative AI started in 2014 when she was at IIT Kharagpur. Founded in 2021 by Chowdhury and Apurv Jain, Unscript has since raised over $1.25 million.
AiVANTA was founded in August 2023 by Ahuja, Rupak Shah, and Rajesh Grover. The company aims to empower businesses, particularly in the BFSI sectors, to create personalised and impactful video content efficiently.
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