Article Complete
AIM
Amazon is Building Olympus, to Compete with ChatGPT

Amazon is Building Olympus, to Compete with ChatGPT

Olympus is anticipated to outperform its predecessor, "Titan".

Amazon is Building Olympus, to Compete with ChatGPT
Mohit Pandey·Published Updated

Key takeaways

  • Amazon is ramping up its development of generative AI chatbots to compete with leaders like OpenAI and Microsoft.
  • The new large language model, codenamed 'Olympus', is expected to surpass its predecessor 'Titan' in performance.
  • Olympus aims to enhance features across various Amazon platforms, including retail, Alexa, and AWS.
  • Development timelines for Olympus are uncertain, following delays in the launch of Titan due to performance issues.
  • Rohit Prasad, Amazon's Head Scientist for Artificial General Intelligence, is leading the Olympus project.
5 min

Amazon was quiet for a while when it came to developing generative AI chatbots. Now, Amazon is intensifying its efforts in the realm of conversational AI software, positioning itself to rival industry leaders like OpenAI and Microsoft for a share of the corporate customer market. 

As per a report from the Information, the e-commerce giant is set to unveil its latest LLM, codenamed "Olympus," which could also pave the way for enhanced features across multiple Amazon platforms, including its online retail store, the Alexa voice assistant on devices like the Echo, and AWS.

Read: AWS’ Generative AI Play for Bedrock

Expected to be officially announced by AWS in December, Olympus is anticipated to outperform its predecessor, "Titan," a group of Greek-named LLMs currently offered to cloud customers. The delay of Titan's launch last year was attributed to its inferior performance compared to OpenAI's ChatGPT.

The timeline for Olympus's development and deployment remains uncertain. Presently, AWS provides just one Titan model to its customers for the development of applications featuring personalization and search capabilities. 

Meanwhile, two additional Titan models, designed to empower customers in creating applications offering ChatGPT-like text responses or summarizing lengthy text passages, have limited availability. AWS also offers LLMs developed by other providers, including Anthropic.

Overseeing the development of Olympus is Rohit Prasad, Amazon's Head Scientist for Artificial General Intelligence, as confirmed by a source with direct knowledge of the matter.

Membership

Stay ahead with AI insights.

Unlimited access to premium articles, exclusive analysis, and the stories shaping India's AI economy.

Subscribe now

AIM Americas

1190 Miraloma Way Suite P, Sunnyvale, CA 94085

AIM India

1st Floor, Sakti Statesman, Bellandur, Bengaluru – 560103

© 2026 AIM. All rights reserved.