Amazon, Universal Music Group To Combat AI-Generated Content

Amazon Music expanded its partnership with Universal Music Group (UMG) to address ‘unlawful AI-generated content’ and protect artists against fraud and misattribution. 

Primarily, the partnership will focus on fostering innovation in audiobooks, visual programming, and more investment in livestream content. In addition, both companies expressed their desire to find more ways and build tools to combat artificially generated music that mimics the voices of artists. 

“We're thrilled to expand our relationship with UMG, which will enable us to partner on meaningful new ways for artists to deepen their engagement with fans around the world while working together to protect the work of artists, songwriters and publishers,” said Steve Boom, VP of Audio, Twitch and Games for Amazon. 

UMG is the world’s biggest record label and is a part of the ‘big three’ along with Sony and Warner Music Group. 

The announcement was followed by YouTube’s recent initiative to partner with celebrities to mitigate deepfake content on the streaming platform. The company announced a partnership with the Creative Artists Agency (CAA) to provide some of the world’s leading artists with access to the technology to ‘identify and manage’ AI-generated content. 

A few months ago, YouTube announced tools to curb malicious AI content. One such tool is a ‘synthetic-singing identification technology’ that allows artists to detect AI-generated content that simulates their voices. 

Over the last few months, record labels have taken major strides to combat the threat of AI-generated music. The Recording Industry Association of America, along with Sony and UMG, filed lawsuits against generative AI music tools, Suno, and Audio. 

The lawsuit accused Suno and Udio of generating music that simulates the voices of notable artists like Bruce Springsteen, Abba, Michael Jackson, and Mariah Carey. 

Earlier this year, Sony Music issued a warning to 700 AI developers, including OpenAI and Google, prohibiting the use of their music for training purposes without consent. 

Recently, Amazon also ended support for AWS DeepComposer, which was once touted as the world’s first machine learning-enabled keyboard for composing music. “After careful consideration, we have made the decision to end support for AWS DeepComposer, effective September 17, 2025,” read the announcement.