Ecommerce analytics platform DataWeave on Thursday announced that the firm has accquihired Vectorised AI Labs, adding more to their capabilities in AI and Data.
DataWeave has served global brands in over 100 reputed customers across the US, Middle East, Europe, and India, witnessing more than 60% growth with each passing year. In a blog post, the company stated that they have joined hands with the founding team of Vectorised AI Labs to enhance services and solve new challenges their clientele might face.
Vectorised AI Lab’s co-founder and CEO Vibhor Varshney is set to join Dataweave as a Program Manager in the AI team. In addition, co-founder and CTO Pranjal Gupta, Vectorised AI will be closely working with DataWeave to help scale the analytics platform.
Since 2019, Vectorised AI Labs has helped retailers improve their product searches with the help of AI. The blog says, “While Vibhor is adept at walking the line between business and technology, Pranjal comes with AI Product Development Experience across GRC, Insuretech, Travel and eCommerce domains and impeccable leadership qualities. With similarities in their problem statements and a shared mission to disrupt the industry by leveraging data, the Vectorised AI co-founders became the perfect fit for us.”
DataWeave says that Vectorised AI was introduced to them by Passion Connect, India's leading strategic HR advisory which is incubated by Blume Ventures.
Co-founder Vibhor Varshney, Vectorised AI commented on their future and the collaboration with DataWeave, “We believe that collaboration drives impact. While trying to achieve market fit for our product, Passion Connect helped us explore this opportunity with Dataweave in the most seamless way. DataWeave's team and their journey to be a profitable venture in the B2B space have been inspiring. The way the founders Karthik Bettadapura, Vikranth Ramanolla and Sanket Patil have built their team and business is something we wanted to learn from.”
DataWeave is a Bengaluru-based ecommerce analytics platform that provides sales optimisation solutions to consumer brands, global omnichannel retailers, and marketplaces.
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