Google Partners With MeitY Startup Hub To Help Early To Mid-Stage Startups Across India

Google recently announced a partnership with MeitY Startup Hub, an initiative of the Ministry of Electronics and Information Technology (MeitY), to launch a growth and development program called the Appscale Academy. The program aims to train early to mid-stage startups across India to build high-quality apps for the world.

The program aims to help the emerging startups from Tier II, and Tier III cities build high-quality apps for the world across various domains, including gaming, healthcare, fintech, edtech, social impact and more.

A 100 startups will get trained through a customized curriculum, including virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry professionals.  

The 6-month training program will cover the following topics: 

• App Quality
• Go Global
• Growth (User Acquisition & Monetization)
• App Design
• Google Play Policy
• Data Safety Best Practices

“India’s enterprising spirit is widespread with cutting-edge innovations emerging from diverse pockets of the country. It is great to see startups and developers across India, especially those in Tier II and Tier III towns, gain momentum and provide solutions for complex problems unique to India. We look forward to working with them on this journey and helping them scale to new heights,” said Jeet Vijay, CEO, MeitY Startup Hub.

The startups will get selected based on defined criteria by a panel of industry experts, members of MeitY Startup Hub, and Google Play. All apps submitted for review will be evaluated on the basis of:

• Innovation
• Design
• Technological and Production Quality
• Scalability
• Ability to receive coaching

Applications for the Appscale Academy program are now open until 15 December 2021. Classes will be announced in January 2022.