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Google Stadia rebranded as Google Stream, plans to provide streaming tech for gaming companies
Google Stadia rebranded as Google Stream, plans to provide streaming tech for gaming companies

Google Stadia rebranded as Google Stream, plans to provide streaming tech for gaming companies

Google will provide its streaming technology to companies such as Bungie and Peloton.

Published Updated

Key takeaways

  • Google has rebranded its Stadia technology as 'Google Stream' to provide streaming services to gaming companies.
  • Partners such as Bungie and Peloton will utilise Google's streaming technology for their products.
  • Google has shifted focus from running its own gaming platform to supporting partners with its technology.
  • The tech giant aims to enhance cloud gaming experiences and has plans to significantly expand its game offerings.
  • Competition in the gaming industry is intensifying, with recent acquisitions by Microsoft and Sony.
5 min

Tech giant Google has decided to offer its Stadia technology to select partners to help them build products that rely on Stadia streaming. The company has renamed Stadia as ‘Google Stream.’

Google will provide its streaming technology to companies such as Bungie, and Peloton. Though Google had officially confirmed that it plans to transform Stadia’s tech into a platform to deliver games to its partners, it promised to add 100 games by the end of 2022, the company said on its blog.

Google has always faced challenges in running its own gaming platform. Only 20% of Google’s cloud gaming efforts are being spent on Stadia’s consumer side, according to a media report.

“We’re committed to the future of cloud gaming, and will continue to do our part to drive this industry forward. Our goal remains focused on creating the best possible platform for gamers and technology for our partners, bringing these experiences to life for people everywhere,” Google said.

Recently, Microsoft acquired Activision, while Sony acquired Bungie Studios to bolster their gaming ecosystems.

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