Haier Announces AI-Based Appliances, Eyes Third Position In The Home Appliance Segment

Haier, a home appliance and consumer electronics brand on Saturday announced 83 new AI- and IoT-based products for homes. “The home appliances industry has fostered into an era of IoT and cutting-edge technologies, where customers are looking for products that provide a connected and a holistic new age experience,” said Eric Braganza, president, Haier Appliances India.

The company showcased its android and Google certified AI-enabled smart LED TVs, smart refrigerators and WiFi-enabled washing machines and more. Today, since customers are moving from traditional appliances to smart appliances, it was essential to expand its ambit and gain customers who expect advanced appliances.

With this, Haier has now expanded its portfolio in the smart home solution. The already active network of 20,000 dealers assists in serving across 19,000 pin codes across the country.

“In 2020, the company will further move ahead and strengthen its services across categories along with a stronger dealers’ base across India, said Braganza. Haier, the Chinese multinational company, is targetting the top three brands in the home appliances segment. Currently, the brand is on Fifth during the calendar year 2020 and 2021.

The firm has posted ₹3200 crore revenue with the growth rate of 36% in 2019 and expecting ₹6000 crore revenue in 2020 and 2021 with the growth rate of more than 40%. It could be well under reach as the company witnessed 46% and 47% in 2017 and 2018 respectively.

Braganza noted that the company was providing 3500 direct employment in factory and 7,000 indirect employment. At present, the company has a manufacturing industry in Pune. However, it is planning to start its Noida plant, which will allow it to create another 4,000 direct and 10,000 indirect employment in the future.