HCL Technologies (HCLTech) today launched its new logo and brand identity, by the distinct positioning of Supercharging Progress. The company said in a press release that the new identity reflects its ‘commitment to clients, communities and the planet.’
The tech firm’s new ‘HCLTech’ brand and logo will be at the heart of its go-to-market strategy, representing its differentiated portfolio of services and products for digital transformation of various enterprises at scale.
Speaking on the announcement, Roshni Nadar Malhotra, Chairperson, HCLTech said that the new brand positioning is an evolution for HCLTech to embrace a distinct global brand identity while retaining connectivity with HCL Group. “For HCLTech, Supercharging Progress is about accelerating the digital transformation for our clients everyday as well as the ethos of the organisation to advance the aspirations of our people, contribute to a sustainable planet and uplift local communities across our global footprint.”
C Vijayakumar, CEO & Managing Director, HCLTech said, “Today, we are proud to share our purpose statement - to bring together the best of technology and our people to supercharge progress. Our purpose accelerates our journey to be the digital partner of choice for global enterprises through differentiated services and products and being an employer of choice for top talent. It also underscores our responsibility to continue contributing toward inclusive growth of communities where we operate and a sustainable planet for the generations to come.”
In addition, the company also launched its new employee value proposition (EVP) – ‘Find Your Spark’, which emphasises its commitment to help current and prospective employees to maximise their career ambitions and potential. HCLTech has expanded its volunteer-led initiatives and global CSR partnerships and efforts across health, education and employment, wellbeing and environment.
The global technology company is home to 211,000+ people across 52 countries, delivering industry-leading capabilities around engineering, digital, and cloud, powered by a broad portfolio of technology products and services. It caters to clients across major verticals, providing industry solutions for Manufacturing, Financial Services, Life Sciences and Healthcare, Technology, Telecom, Retail and CPG, among others.
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