Magnific AI, a Spanish AI start-up has introduced a new feature called "Relight." Relight enables users to modify image lighting and optionally change backgrounds using AI prompts, making it easier to create realistic and varied scenes with a main subject.
Check out the model here.
Notably, Relight has already demonstrated its capabilities with multiple projects, including a stunning reinterpretation of a classic video of Marilyn Monroe.
It depicts Monroe striking the same pose in multiple outfits and various locations. This video highlights the AI's ability to take existing images and enhance them to unprecedented levels of detail and realism.
The technology behind Magnific AI allows users to transform any image into a higher-resolution version.
Launched in November 2023 by Javi López and Emilio Nicolás, two entrepreneurs from Murcia, the AI startup is a company specialising in advanced AI-driven solutions for media and entertainment.
According to Magnific AI co-founder Javi Lopez, Relight works on characters, landscapes, backgrounds, and any type of image.
During May 2024, design platform Freepik announced its acquisition of Magnific AI
Freepik acquired Magnific to enhance the suite of generative AI tools, making our platform even more robust and efficient for creators worldwide.
Speaking on this, Joaquín Cuenca Abela, CEO and co-founder at Freepik said, “Not only will Magnific’s AI complement our suite of AI tools, but having Javi and Emilio’s experience and vision on the team will elevate our AI offering – this is central to the future of Freepik and our global expansion.” The acquisition of Magnific unites committed AI innovators, strengthening Freepik's aspirations in the AI sector and solidifying the company's worldwide growth.
López said, “Someone asked me a few weeks ago if we were open to an acquisition. I answered with a 'Yes, but... as long as it's with someone who shares our values and allows us to move to the top league even faster.”
“That’s the key when you find another company, like Freepik, with whom you share values and mission, the next step of sharing resources to achieve great things becomes an obvious step to take,” he added.
Nicolás, Co-founder of Magnific said, “From day one, we've been in talks with Joaquín, sharing our thoughts and visions for the future. Gradually, we saw the potential for this merger between our projects in order to join forces to shape the future of the industry. Together, we’re set to ride the wave of generative AI on an even stronger board, the Freepik + Magnific one!”
As a result of the acquisition, the founders of Magnific have stated that they will keep their focus on AI innovation, conducting experiments and cultivating new ideas in the field.
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