OpenAI Acquires Financial AI Startup Roi to Personalise Investing

OpenAI on October 4, acquired Roi, a startup focused on using AI to personalise investing experiences. The company announced that Roi will wind down its independent operations, with its final day of service set for October 15, 2025.

The deal, which is structured as an acqui-hire, will see Roi’s co-founder and CEO, Sujith Vishwajith, join OpenAI, while the company’s standalone operations will be discontinued. Details of the acquisition, including financial terms, were not disclosed.

In a statement, Roi said the acquisition marks an incredible milestone as the team joins OpenAI to build a new generation of software that is personal and transformative.

Founded with the goal of making investing more accessible, Roi developed AI tools to deliver personalised financial insights and education. “Every person’s financial journey is different, shaped by unique goals, behaviours, and roadblocks,” the company said. “With Roi AI, we showed what artificial intelligence could unlock by delivering individually tailored insights, education, and guidance in real time.”

The company added that its learnings extended beyond finance. “Personalisation isn’t just the future of finance, it’s the future of software itself,” Roi noted, emphasising that future digital products will become “adaptive, deeply personal companions that understand us, learn from us, and evolve with us.”

OpenAI recently launched ChatGPT Pulse and Instant Checkout, expanding the chatbot into daily updates and shopping. Pulse delivers personalised news, recommendations, and agendas, keeping users informed without prompts, while Instant Checkout lets users browse and purchase products directly within ChatGPT.