OpenAI Celebrates Diwali with Coca-Cola at DevDay

Coca-Cola is using Dall-E-3 to generate Diwali cards, said Sam Altman at OpenAI’s first developer conference – DevDay 2023. 

Against the backdrop of Diwali, a time of celebration and festivity, OpenAI announced that developers now seamlessly integrate the recently launched DALL-E-3 model into their applications and products for ChatGPT Plus and Enterprise users. This integration can be achieved by utilising Images API and specifying ‘Dall-E-3’ as the designated model. 

Coca-Cola’s Love Affair with AI 

This is not the first time Coca-Cola is working with Dall-E. In February 2023, Coca-Cola announced that it would be collaborating with OpenAI’s DALL-E2 model and ChatGPT for marketing campaigns. It was the first deal with Bain ever since the latter had announced a partnership with OpenAI specifically to use its tools for marketing earlier in the year. Moreover, Coca-Cola launched a platform “Create Real Magic” where digital artists from around the world could generate digital creatives using AI. 

Last month, Coca-Cola Came up with Coca‑Cola Y3000 Zero Sugar which was co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colours ,and flavours. AI played a pivotal role not only in crafting the flavour, but also in designing the packaging, including the logo and text script. Coca-Cola took into account feedback from its fans during the formulation process. Each can of Y3000 will feature a QR code, leading consumers to an online experience powered by AI, showcasing a vision of the year 3000.

Moreover earlier this year, Coca-Cola released an AI-powered campaign, Masterpiece, which took the world by storm, showcasing some of the most iconic artworks in history, and doing so with the help of advanced artificial intelligence.

Apart from Coca-Cola, companies like ShutterStock and Snap are also using Dall.E-3 to programmatically generate images and designs for their customers and campaigns.