Persistent Systems to Acquire New Jersey-based Starfish Associates

Persistent Systems, a global pioneer in Digital Engineering and Enterprise Modernization, announced the intent to acquire New Jersey-based Starfish Associates.

This strategic acquisition builds on Persistent’s existing engineering capabilities in the Contact Centre and Unified Communications space, expanding its strong AI-driven business transformation capabilities and expertise in driving operational excellence.

Known for its cutting-edge Enterprise Communications automation platform, Starfish Associates caters to the world’s largest enterprises, including many Fortune 500 companies.

Starfish Associates' automation platform excels as an intelligent integration hub and workflow engine, facilitating seamless connections across a myriad of business applications and communication systems.

It enhances multi-vendor communication management through automation with platforms such as Amazon Connect, Avaya, Cisco, Genesys, and Microsoft Teams. In addition, it integrates with key business applications like ServiceNow, Workday, and Microsoft Active Directory to streamline workflows and operations. 

This acquisition combines Starfish Associates’ innovative platform with Persistent’s leading AI-powered automation capabilities and a strong customer base, enabling significant optimizations, enhanced workflow efficiencies, and agile responses to dynamic business environments.

“The integration of Starfish Associates’ platform greatly enhances our unified communications and contact centre management offerings as this industry undergoes significant disruption on the back of AI-led innovations. This acquisition paves the way for us to support our global clients to unlock the full potential of these innovations in their contact centres," Sandeep Kalra, chief executive officer and executive director at Persistent Systems said.