Audio-streaming platform Spotify has acquired Kinzen, a firm that identifies harmful content, in a deal largely undisclosed by the company. The move is a part of Spotify’s efforts to deal with harmful content on its service after a backlash on “The Joe Rogan Experience” earlier this year, in which the podcaster was accused of spreading misinformation about COVID-19.
The company, in a press release, stated that the Dublin-based firm’s partnership began with Spotify in 2020, with an initial focus on the integrity of election-related content globally. It states that Kinzen’s remit has expanded to target misinformation and hate speech.
Sarah Hoyle, Spotify’s head of trust and safety commented, “The combination of tools and expert insights is Kinzen’s unique strength that we see as essential to identifying emerging abuse trends in markets and moderating potentially dangerous content at scale.”
Source: Twitter
Given the complexity and challenges of analyzing audio content in different languages, the company stated that the acquisition will help Spotify better understand the landscape and identify emerging threats on the platform.
Spotify earlier this year had said it would be more transparent in determining what is acceptable and unacceptable content. In January, the company established the platform rules, along with a Safety Advisory Council in June to provide input on harmful content.
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